seo Training Outline

Overview of SEO Industry

• Getting Started with SEO
• Introduction to Search Engine Optimization (SEO)
• Understand Search Engine Results
• Deliver content for Searcher's purpose
• Benefits of SEO
• Types of Search Engines & Web Directories
• The Big Three
• How SE rank pages?
• The ranking WOW factors
• The ranking Negative factors

Initial Stage of SEO

• Pre SEO Research & Analysis
• Business Research
• Market Niche / Audience
• Geographical & Demographical Target
• Competitor Analysis
• Current website analysis
• Website Usability

Planning & Strategy

• Keyword Research
• Importance of Keyword Research
• Keyword Research technique
• Keyword Research tools
• Keyword relevance to content
• Long Tail of Keyword Demand
• Seasonal & Trend Keywords
• Selecting the Keywords

Implementation; On Page & On Site Optimization

• Keyword, Title & META Tags Implementation
• On-Page Optimization / Ranking Factors
• Keywords in the <title> Tag
• Keywords in the Page URL
• Keywords in the Page Copy/Content
• Keywords in the META Description Tags
• Keywords in the Heading Tags
• Keywords in the Link Anchor Text
• Keywords in the Images file name & alt tag
• On-Site Optimization / Ranking Factors
• Keywords in the Domain Name
• Keywords in Inbound & Outbound links
• Keywords in CSS

• SEO compliant Website
• Navigation Design
• URL / Folder / Directory structure
• Page layout & formatting
• Page Loading
• Technology (Static or DB driven)
• File names & extensions
• HTML Design
• Tags
• Link popularity
• Accessibility
• Cross browser check
• Bread Crumbs
• Custom 404 page
• Heading tag(s)
• Quality content
• Alt attributes & File name of all images
• Strong/bold tags
• Fully-qualified links
• Text navigation & Anchor text
• JavaScript/CSS externalized
• Sitemap
• Error Solving (Broken link,
• Redirects (404, 301

• SEO Copywriting / Content Optimization
• Write easy-to-read text
• Stay organized around the topic
• Use relevant language
• Content Uniqueness and Freshness
• Content for Visitors not for Search Engines
• Content depth
• Duplicate Content issues
• Content not for Search Engines
• robots.txt importance
• Text links

Implementation; Off Page Optimization

• Search Engine, Submission, Directory Submission, Link Building & Marketing
• Authoritative backlinks
• Social media
• Link solicitation
• Directory submissions
• Blog submissions
• Forum submissions
• Article writing
• Press releases
• Syndication

• Search Engine Spam
• SE Spamming – Black Hat techniques
• Keyword Stuffing
• Invisible Text
• Duplicate Content
• Cloaking
• Redirects
• Link Spam
• Doorway Pages
• Google Sandbox

Monitoring, Assessing & Maintaining

• Ranking Monitoring / Analysis & Maintenance THEN REDO
• Analyse - a major SEO Process
• Website Traffic Analysis
• Search traffic
• Referral traffic
• Keyword monitoring (traffic & conversion)
• Popular pages (entry/landing & exit)
• Log Tracking
• Website Analysis
• Competitive analysis
• Re-optimization of keywords
• Analytics tools (Google, Webtrends, StatCounter, Awstats)

Advanced Internet Marketing / SEM

• Introduction to
• Social Media Optimization
• Pay Per Click
• Affiliate Marketing
• Email Marketing