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SEO Training Course Sydney seo Training Outline

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SEO Training Outline

Overview of SEO Industry

  • Getting Started with SEO
  • Introduction to Search Engine Optimization (SEO)
  • Understand Search Engine Results
  • Deliver content for Searcher's purpose
  • Benefits of SEO
  • Types of Search Engines & Web Directories
  • The Big Three
  • How SE rank pages?
  • The ranking WOW factors
  • The ranking Negative factors

Initial Stage of SEO

  • Pre SEO Research & Analysis
  • Business Research
  • Market Niche / Audience
  • Geographical & Demographical Target
  • Competitor Analysis
  • Current website analysis
  • Website Usability

Planning & Strategy

  • Keyword Research
  • Importance of Keyword Research
  • Keyword Research technique
  • Keyword Research tools
  • Keyword relevance to content
  • Long Tail of Keyword Demand
  • Seasonal & Trend Keywords
  • Selecting the Keywords

Implementation; On Page & On Site Optimization

  • Keyword, Title & META Tags Implementation
  • On-Page Optimization / Ranking Factors
  • Keywords in the <title> Tag
  • Keywords in the Page URL
  • Keywords in the Page Copy/Content
  • Keywords in the META Description Tags
  • Keywords in the Heading Tags
  • Keywords in the Link Anchor Text
  • Keywords in the Images file name & alt tag
  • On-Site Optimization / Ranking Factors
  • Keywords in the Domain Name
  • Keywords in Inbound & Outbound links
  • Keywords in CSS
  • SEO compliant Website
  • Navigation Design
  • URL / Folder / Directory structure
  • Page layout & formatting
  • Page Loading
  • Technology (Static or DB driven)
  • File names & extensions
  • HTML Design
  • Tags
  • Link popularity
  • Accessibility
  • Cross browser check
  • Bread Crumbs
  • Custom 404 page
  • Heading tag(s)
  • Quality content
  • Alt attributes & File name of all images
  • Strong/bold tags
  • Fully-qualified links
  • Text navigation & Anchor text
  • JavaScript/CSS externalized
  • Sitemap
  • Error Solving (Broken link,
  • Redirects (404, 301
  • SEO Copywriting / Content Optimization
  • Write easy-to-read text
  • Stay organized around the topic
  • Use relevant language
  • Content Uniqueness and Freshness
  • Content for Visitors not for Search Engines
  • Content depth
  • Duplicate Content issues
  • Content not for Search Engines
  • robots.txt importance
  • Text links

Implementation; Off Page Optimization

  • Search Engine, Submission, Directory Submission, Link Building & Marketing
  • Authoritative backlinks
  • Social media
  • Link solicitation
  • Directory submissions
  • Blog submissions
  • Forum submissions
  • Article writing
  • Press releases
  • Syndication
  • Search Engine Spam
  • SE Spamming – Black Hat techniques
  • Keyword Stuffing
  • Invisible Text
  • Duplicate Content
  • Cloaking
  • Redirects
  • Link Spam
  • Doorway Pages
  • Google Sandbox

Monitoring, Assessing & Maintaining

  • Ranking Monitoring / Analysis & Maintenance THEN REDO
  • Analyse - a major SEO Process
  • Website Traffic Analysis
  • Search traffic
  • Referral traffic
  • Keyword monitoring (traffic & conversion)
  • Popular pages (entry/landing & exit)
  • Log Tracking
  • Website Analysis
  • Competitive analysis
  • Re-optimization of keywords
  • Analytics tools (Google, Webtrends, StatCounter, Awstats)

Advanced Internet Marketing / SEM

  • Introduction to
    • Social Media Optimization
    • Pay Per Click
    • Affiliate Marketing
    • Email Marketing

You will take with you

    • a Certificate of Attendance
    • Book: Free Advance SEO Book
    • Tools; to implement your learnt skills
    • Ready reckoner SEO material
    • A Web page on our website for your skills display

Fees & Schedule

    • For fees, please contact us
    • Week days Evening & Weekend Classes

What Next?

Let’s Talk, to secure a place for a Energising Future in Digital Marketing.
For more details Call us on 02-9635 8482 or email us at training@iKITE.com.au

 
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02 9635 8482
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