LinkedIn For Business

LinkedIn for Business - Half Day Interactive Workshop

LinkedIn is one of the rare social networks that does not cop the criticism of a time-waster. Instead, effective users of LinkedIn have found new business opportunities, new business partners, suppliers and customers. LinkedIn is a modern and web-savvy business owner’s marketing platform.

More than 2 million Australians are members of LinkedIn. So, how do you stand out from the crowd?

This workshop will help you to know all about LinkedIn and how to use it in business – This course would help you to:

• Derive benefits as a power user of this platform;
• Identify which features can serve you best in your business;
• Build a great business brand;
• Market your Web site to its members;
• and more.

There would be demonstrations, explanation of best practices and examples of great implementation of LinkedIn Strategies

Course Outline

• What is LinkedIn?
• How LinkedIn can benefit a business in marketing?
• How to define your LinkedIn business objectives?
• How to build a great personal profile: Tips & tricks, demonstration of effective profiles, using applications?
• How to keep ahead of the industry information using LinkedIn Today?
• How to build a great company profile?
• How to use Linkedin to rule your industry: Answers, Groups and Company Pages,
• How to get great relevant leads from LinkedIn DirectAds

Format and Duration

Interactive workshop of half a day.

Who should attend this Training?

Business owners of small and medium enterprise from 1 to 20 people. Independent consultants and business owners in financial services, marketing, business coaching, other business services, people engaged in B2B marketing will find this course especially useful.

Pre-requisites

• Working knowledge of Web browsing, normal office software
• Presence of a LinkedIn profile

Fee

What Next?