Building an effective Google AdWords campaign

Building an effective Google AdWords campaign - Full Day Interactive Workshop

Search engine marketing with Google AdWords has emerged as one of the most effective channels of generating leads. Study after study has shown that the cost of acquiring customers via ads on search engines is the lowest among all other channels – yellow pages, letter box drop, print, radio and TV advertising, outdoor and all the rest.

And, with Google cornering more than 90% of all searches in Australia, it’s best to focus on how to generate business from searches conducted on Google and its partners. So, you are ready to run a seach marketing campaign. BUT

• Paying an expert to run your campaign can be very expensive as good search marketing agencies routinely charge a fifth or more of your search budget as their fee.
• Running a search engine marketing campaign is very complex and doing it on your own without proper understanding of this medium can lead to a weak campaign that will drain your dollars into irrelevant clicks.

Here is the solution:

A full-day hands-on Google Adwards workshop during which one of Sydney’s veteran search engine marketing experts who is also a Google AdWords certified individual professional will lead you step-by-step into setting up an effective Google AdWords campaign and leave you with tips, tricks and best practices to manage and optimize it in the long term.

Course Outline

• Overview of leads generation process, digital and direct marketing channels and Google AdWords
• Features of Google search engine, content network and key Google AdWords concepts
• Keyword research for your company, industry and product
• Setting up your campaign structure
• Building effective keyword lists
• Creating ads that cut the clutter
• Analysing reports and taking follow-up actions
• Optimising your campaign to reduce cost per click, cost per lead and cost per customer

Format and Duration

Hands-on workshop, computer would be provided. You would be required to work on the computer to complete all assignments during the day.

Who should attend this Training?

Business owners of small and medium enterprise from 1 to 20 people. Independent consultants and business owners in financial services, marketing, business coaching, other business services, people engaged in B2B marketing will find this course especially useful. Owners of e-commerce shops or selling products and services online would also find it useful.

Pre-requisites

• Working knowledge of Web browsing, normal office software and slight familiarity with LinkedIn. Prior LinkedIn profile is not necessary. We will start with creating a new profile if it does not already exist.
• You would be asked to fill a questionnaire so that the facilitator can prepare a strategy for you to implement on the day.

Fee

What Next?